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Build a weekly competitor reel research skill

Every week Claude scrapes your competitors, keeps only the posts that beat their own average, and breaks down why each one worked. About an hour to set up.

updated 2026-10-25

In this guide

  1. The problem with raw views
  2. What you get
  3. What you need
  4. Make the folder
  5. Scrape the week
  6. Rank against each creator
  7. Pull frames and transcripts
  8. Spawn one agent per winner
  9. Build the report
  10. Turn it into a skill

The problem with raw views

Scrolling a profile and copying the post with the most views tells you who is big. It does not tell you what worked. 100K views is a flop for an account with a million followers and a breakout for one with 20K.

This system compares every post with that creator's own normal. It keeps the real outliers and has Claude explain each one: the hook, the format, the structure and the call to action.

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